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National campaign includes 126,000 NFC-enabled ‘smart’ bottles of Castillo de San Diego.
August 16, 2017
By: DAVID SAVASTANO
New technologies are quickly being adopted by businesses throughout the world, and even companies with centuries of tradition are finding benefits. Such is the case with Bodegas Barbadillo, a winery founded in 1821. Barbadillo is one of the 10 oldest family-owned businesses in Spain. “Barbadillo produces and sells top quality wines, and as a world leader in sherry production, the company has received numerous awards, including having a wine listed in the 100 Best Wines of the World by Wine Spec...
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